The new iLuv iPhone docking speaker twists the iPhone display at 90 degrees, and thereby turns it into a landscape-oriented iLuv App Clock. It holds your iPhone in a horizontal position, yet you can read the display upright. The App Clock uses a hardware called iMM190 App Station paired with iLuv App Clock application, to the trick. It also gives you an option to add your own music library, to lull you until you’re asleep, and then to wake up with an entirely different sound. The iLuv App clock-cum-iPhone dock is priced at $90.